eBay 2000’s Rewind
Role
Art Director / Designer / Social Media Slayyer
Intention
To get Gen Z on eBay and start selling using the power of nostalgia.
Insight
Every generation feels nostalgic for the trends that came before them. With trends coming back into style every 20 years the 2000s are considered, well… Retro!
Through this campaign, Gen Z will send off their beloved items through a letter sharing all the memories between them, no matter how… embarrassing. These letters will be shared through a series of posters and Tik Toks.