Coinbase X Girl Scouts
Advertising Campaign
Role
Art Director / Designer / Copywriter
Intention
Coinbase believes the world would be a better place if young girls were given the opportunity to gain financial freedom.
Insight
People were not buying crypto because of their distrust of the product. That is why we wanted to create a partnership with a brand that is trustworthy, loyal, respected, and well-loved.
X
We found that the Girl Scouts and Coinbase have similar core values.
We created an interactive mobile/desktop/iPad app that prepares the Girls Scouts with basic knowledge of cryptocurrency.
The learning lessons will prepare our girls to understand the terminology of the crypto world and how to apply their knowledge to their cookie business.
